Nigeria national team home and Away Jersey 2020
In 2018, Naija series products changed the pattern that has lasted for a long time and set a new standard for the design of Nike national team clothing. In 2020, Nigeria will continue to make efforts. Their new home jersey integrates the traditional beauty of Nigeria robe and modern football design elements.
The patterns on the jerseys are hand-painted, symbolizing Nigeria's cultural heritage, and at the same time, they have noble and family implications. Nigeria's team logo is in the center of the Jersey, with Nike's brand logo at the bottom. The player's name and number have the elements of an eagle feather. The new type "Naija" appears on the inside of the collar and on the back of the socks.
The design inspiration of the Away Jersey is "onaism", which is a major traditional art movement in Nigeria's design process, presented through the decoration of details. The creative and deformed eagles' feathers are arranged in turn and gradually become larger, creating a strong visual impact. The V-shape on the front of the collar overlaps slightly, while the overlap on the back of the collar is relatively larger.
Naija series products will include a wealth of super Eagle series clothing, such as Cape, vest and skirt and more products.
In many national teams wearing Nike jerseys, each national team has its own unique history and culture. In 2020, a series of products with different styles will present the unique charm of different countries. Based on the successful experience of Nigeria national team series products in 2018, Nike adopts the strategy of deep culture and closely cooperates with each national team to ensure that the product design can truly reflect the cultural characteristics of each national team. From hand-painted lettering to customized lettering, each team will have its own unique style. Different from the traditional template jerseys, Nike's designers have made 65 different jerseys frames for different countries to choose from, including different collar, sleeve, team logo position and other design elements.
In addition to the art of Jersey design, technological innovation is always the most important part of the process of Jersey design, and everything comes from the laboratory. In the lab, Nike collected data on more than 300 football players and their movements. The design team used 4D visualization technology to analyze the performance of the Jersey in terms of fabric ductility, drape and fit before ready-made clothing. With the production design, Nike's New Jersey has been optimized in terms of moisture conductivity, air permeability and ductility compared with the previous products. Precision weaving technology is also used in necessary areas, and in areas prone to heat generation to enhance the permeability. From a distance, the knitting process will not affect the artistic sense of each national team's Jersey.
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