Swedish national team home shirt for Euro 2020
The unique Jersey design is not digital, but hand-painted by Adidas designers. These works of art created by the designer express the common passion and emotion of the fans and players, and eventually become the inspiration source of the Jersey pattern, color selection and digital graphics.
The new Swedish Jersey combines classic and modern styles with a simple and minimalist look, with an emphasis on the artistic sleeve. The stripes on the sleeves indirectly annotate the Swedish flag, giving a fresh and clean feeling, and the words "Sweden" also become a clever design at the back of the collar.
Juergen rank, Adidas's senior design director, commented: "it's a challenge to successfully embody the football culture and its unity. In the process of creation, hand painting can make us more direct, more human and more emotional. We are very pleased with the final result because it successfully combines art and football culture. "
In order to celebrate the 60th anniversary of the founding of the European Cup, UEFA has hosted the 2020 European Cup in 12 countries, which is by far the biggest event. In the commemoration, Adidas designed a special stamp icon for each game's Jersey. The printed version of each stamp is written in the language of the host country, and the shape of the stamp corresponds to the outline of the venue.
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